Paw Patrol

- INSIGHT

New parents are socially aware and want to raise kids who bring change to help society. Watching shows like Paw Patrol will help parents raise kids who bring about a change in society when they grow up.

- TARGET AUDIENCE

Gen Z and Millennial parents.

- BIG IDEA

'Heroism starts at home.'

- ROLE

Art Director

Artworks

- OOH ADS

The out-of-home ads focus on how giving kids the right kind of exposure helps them cultivate the idea of bringing a change in society.

- TEAM

Rebecca Benjamin – Copywriter

Anastasiia Sitnikova – Account Manager

- HERO-METER APP

The Hero-Meter app has some daily tasks that the kids have to do, and upon accomplishing those tasks, they get rewarded.

- DIY KIT

A DIY Kit that contains crayons, capes, and a badge.

- WEBSITE

This is a website collaboration with Paws with a Cause so that people can help and support dogs.