Paw Patrol
— INSIGHT
— TARGET AUDIENCE
— BIG IDEA
— ROLE
— TEAM
New parents are socially aware and want to raise kids who bring change to help society. Watching shows like Paw Patrol will help parents raise kids who bring about a change in society when they grow up.
Gen Z and Millennial parents.
'Heroism starts at home.'
Art Director
Rebecca Benjamin – Copywriter
Anastasiia Sitnikova – Account Manager
Executions
— AD DESCRIPTION
OOH Ads - The out-of-home ads focus on how giving kids the right kind of exposure helps them cultivate the idea of changing society.
— AD DESCRIPTION
Hero-Meter App – The Hero-Meter app has some daily tasks that the kids have to do and upon accomplishing those tasks, they get rewarded.
— AD DESCRIPTION
DIY Kit – This DIY Kit contains crayons, capes, and a badge.
— AD DESCRIPTION
Website – This is a website collaboration with Paws with a Cause so that people can help and support dogs.