Hydro Flask

- INSIGHT

Reusable water bottles are usually 'aestheticized' after purchase by consumers. People are constantly looking for ways to express individuality through their personal items.

- TARGET AUDIENCE

People between the ages of 16-27.

- BIG IDEA

'You are what you drink.'

- ROLE

Art Director

Artworks

- OOH ADS

These focus on how different people connect to the distinct personalities mentioned in all of these ads. Each colour chosen evokes specific emotions and plays a key role in shaping perceptions.

- IN-STORE MARKETING

Keeping a water cooler right beside the bottles can encourage purchasing by showing that their first fill can be done right in-store.

- TEAM

Matthew Strezos