Nicorette
— INSIGHT
— TARGET AUDIENCE
— BIG IDEA
— ROLE
— TEAM
51-80% of young adult smokers are social smokers, meaning they constantly turn to friends for cigarettes.
This campaign, specifically for pride week, focuses mainly on queer & trans youth.
'Lead the Pack.'
Art Director
Matthew Strezos – Copywriter
Michael Di Gennaro – Copywriter
Danielle Manserra – Account Manager
Executions
— AD DESCRIPTION
OOH Ads – These ads are designed with colors to target queer and trans youth.
— AD DESCRIPTION
Nicorette SmartTrack App 2.0 – SmartTrack 2.0 has a few changes made that are different to the current app. By using the concept of a ‘chosen family’, this app is designed in a way to allow groups of people to collectively quit smoking and support each other instead of struggling with it on their own.
— AD DESCRIPTION
The social media post focuses on the financial savings from quitting smoking while committing to investing those savings into community support.