Hydro Flask
— INSIGHT
— TARGET AUDIENCE
— BIG IDEA
— ROLE
— TEAM
Reusable water bottles are usually 'aestheticized' after consumers purchase them. People are constantly looking for ways to express individuality through their personal items.
People between the ages of 16-27.
'You are what you drink.'
Art Director
Matthew Strezos – Copywriter
Executions
— AD DESCRIPTION
OOH Ads – These focus on how different people relate to different personalities that are mentioned in all of these ads. Every color in this ad evokes different emotions and can influence feelings.
— AD DESCRIPTION
In-store marketing – keeping a water cooler right beside the bottles can encourage purchasing by showing their first fill can be done right in-store.